ENG 351: Media Writing

Schedule

All readings listed below, with the exception of Tu 1/11, should be completed before class on the date listed on the schedule. Changes to this schedule may be made during the term, but any alterations will be announced in class in advance.

Week Assignments
Unit 1: Foundational Skills
1
Tu 1/11
Topics: Introduction to course concepts
Writing Exercise: Introduction to Media Writing
Media Writer's Self Perception evaluation
2
Tu 1/18
Reading Quiz #1 due by 10am
Reading in Writing and Editing for Digital Media (WEDM): Chapter 1: Writing for Digital Media--The Foundation (p. 1-30)
In-Class Exercise #1: Analyzing Writing and Revising
3
Tu 1/25
Reading Quiz #2 due by 10am
Reading--WEDM: (the reading order below is recommended)
• Chapter 3: Writing for Digital Media II (pp. 65-96)
• Chapter 2: Editing for Digital Media I sections:
⚬ "Editing Techniques" (pp. 41-43 [stop at "One Editor's Experience"])
⚬ "Search Engine Optimization and User Experience" (pp. 45-50)
⚬ "Multimedia Storytelling" (pp. 50-54)
• Chapter 4: Editing for Digital Media II sections:
⚬ "Readability and 'Scan-Ability'" (pp. 105-107)
⚬ "Visual Style" (p. 119)
⚬ "Writing Style" (pp. 126-135; skim examples)
In-Class Exercise #2: Purpose, Framing, and Audience
4
Tu 2/1
Reading Quiz #3 due by 10am
Reading--WEDM:
• Chapter 6: Journalism in a Digital Age (p. 171-192)
• Chapter 9: Credibility in a 'Post Truth' Era (p. 285-312)
Guest Speaker: Kim Bates, Managing Editor of the Toledo Blade
In-Class Exercise #3: Research
Unit 2: Planning the Show
5
Tu 2/8
class meets at Lourdes, MAH 208
Workshop #1: Introduction to production
Reading Quiz #4 due by 10am
Reading--WEDM: Chapter 5: Whiteboarding--Generating Ideas and Publishing the Story (p. 141-166)
In-Class Exercise #4: Topic Development
Homework #1: Creating a Multimedia Story due by midnight
6
Tu 2/15
Reading Quiz #5 due by 10am
Reading--WEDM: Chapter 8: Multi-Modal Storytelling (p. 243-281)
• read from p. 243 through the end of "Story Mode: the Video Package" pp. 269
• skim other sections
In-Class Exercise #5: Visual Design and Story Planning
7
Tu 2/22
In-Class Exercise #6: Background Research
Homework #2: Research Summary and Draft Interview Questions due by midnight Friday 2/25
Unit 3: Filming the Show
8
Tu 3/1
class meets at Lourdes: meet by the Planetarium
Workshop #2: Technical training in video production
9
Tu 3/8
Spring Break--No Class
10
Tu 3/15
class meets at Lourdes: location--Lourdes Library
Workshop #3: Video Production
11
Tu 3/22
In-Class #7: Postproduction Tasks
Homework #3: B-Roll and Planning due by midnight Friday 3/25
12
Tu 3/29
In-Class #8: Paper Edits and Voice Over Scripts
Homework #4: Post Production due by midnight
Unit 4: Editing the Story
13
Tu 4/5
Reading--WEDM: Chapter 7: Public Relations for the Digital Age (p. 199-237)
In-Class Exercise #9: Promoting the Show
• Plan 3 different promos
• Develop social media strategy
• Choose presenters
14
Tu 4/12
class meets at WGTE
Workshop #4: Video Editing
15
Tu 4/19
Homework #5: Links Script, Credits List, and Promo Script due in class
Show Rehearsal
16
Tu 4/26
class meets at WGTE
Workshop #5: Record Studio Segments
• Dry run and overview of studio and crew roles
• Record the show
notes
• WGTE to provide packaged show to Lourdes
Homework #6: Evaluating the Experience due by midnight Thursday 4/28
Exam Week Viewing party